About Us

Formerly known as Sewn By Syd, The Duey Dealer is an online and pop-up boutique based in Detroit, specializing in handcrafted satin hair protection products, including bonnets, durags, and pillowcases. Our mission is to serve individuals of all ages with textured, natural, or wavy hairstyles who seek high-quality products to maintain their hair’s health and style.

Inspired by our CEO Sydni’s grandmother, at The Duey Dealer, we are dedicated to celebrating natural hair textures through stylish yet functional designs. Our commitment to this cause sets us apart in the marketplace. We recognize the growing demand for hair protection products that prioritize both comfort and functionality, particularly within the Black community. Our quality craftsmanship, unique custom designs, and brand personality are deeply rooted in hair positivity and Black culture, encouraging everyone to unapologetically protect their crowns.

Our Mission

As a Black woman-owned company, our mission is to design and create custom clothing and stylish hair protection products that empower individuals to embrace their unique beauty. Our hand-crafted satin and velvet products are designed to prevent hair damage, tangles, and snagging, thereby reducing hair loss—regardless of curl pattern, porosity, or texture. We believe that everyone deserves high-quality, ethically sourced products that not only look good but also feel good and fit well.

Our Vision

At The Duey Dealer, we envision being the premier destination for custom clothing design and luxury hair protection products that uplift and celebrate the beauty of natural hair. As a Detroit-based brand, we aspire to inspire a movement that honors self-care, supports those experiencing hair loss, and empowers individuals to protect their crowns with pride.